Elaine Hindal is Chief Executive of the British Nutrition Foundation which she joined in 2022. She was formerly Chief Executive of the alcohol education charity Drinkaware. Prior to that, Director of External Relations for The Children Society, a charity supporting children and young people facing abuse, exploitation, and neglect.

Before joining the non-profit sector, Elaine held a number of senior marketing and communications roles with Nokia, Cadbury Schweppes plc, Cadbury Beverages North America, The Coca–Cola Company, Beiersdorf AG, and Boots plc. She has worked in markets across the globe and lived in Europe and the USA.

Elaine moved into the non-profit sector to apply her expertise in marketing, behaviour change, campaigning, and public affairs, and to further her commitment to social justice and inequality. She is a Trustee of Mencap, the national learning disability charity, where she advises on brand and corporate communications strategy and is a member of the charity’s Finance Committee. Elaine is Chair of the Brand & Business Development Committee.