• Strengthening cross-government collaboration and coordination by introducing a new central GCS model to deliver strategies more efficiently and expanding external supplier relationships with private sector
• Harnessing insights, data, AI, and speech technology to maximise Government's engagement with the wider public and increase the efficacy
• Identifying and rethinking ethical questions in applying digital technologies, such as privacy, non-discrimination, self-determination, and fairness
• Putting talent recruitment and retention at the heart of the GCS through optimising Communications Talent Schemes, embedding diversity and inclusion, and ensuring wider access of job opportunities for talents from across the UK

• Addressing the current obstacles of recruiting and retaining skillful public relations and communication professionals across the public sector 
• Continuing the opportunities and lessons of COVID-19 to increase efficiency in hybrid working 
• Learning the strategies, skills, and core knowledge needed for developing risk measurements and crisis responses to adapt a rapidly changing political environment
• Exploring and assessing the usage of social media and private communication tools in the public sector

• Hearing how collaboration, innovation, and people are woven with each other to deliver the success in communication 
• Drawing into recent campaigns on the summer heat, ongoing Weather Ready campaign, and COP 26/27 campaigns
• Looking into the opportunities of working collaboratively with other government departments, ALBs, or non-government partners
• Learning innovation is the path to drive a successful workforce 

During this session, we’ll provide an overview of the conversations that Orlo’s Alex Griffiths and Rebecca Price, have been having with both prospects and customers in the public sector. We’ll be discussing the challenges they’re encountering and their top priorities for 2023, as well as identifying the main trends across social and CX for the upcoming year. With public sector organisations making up more than half of Orlo’s customer base, we are in a privileged position to share how these organisations are taking advantage of social media to better serve their communities, and also demonstrate how to successfully utilise the power of social media when faced with increasing contact volumes due to the cost of living crisis.

• Discussing the strategies and policies to minimise the threat of ransomware attack
• Hearing the crisis communication processes with clients and staff when there is a cyber incident
• Exploring how to balance the usage of social media and their inherent risks

The panel will be joined by - 

• James Stewart, Director of Communication, National Cyber Security Centre
• Dr Saira Gharfur MBChB, MRCP (resp), MSc, Lead for Digital Health, Imperial College London
• Sarah Murphy, Security Culture and Awareness Lead, NHS Digital

How to reach and engage with current and new audiences, using social media and a limited budget. A visual and data focused presentation using a public-sector and voluntary sector based case study.

*Programme subject to change without further notice.