Louisa Shaw is Staffordshire's first Place Brand Manager, leading on a bold new approach to promoting and marketing the county, funded by Staffordshire County Council, to promote inward investment, support Staffordshire’s visitor economy, and generate economic growth across the county.

With over a decade's experience in destination marketing, Louisa has led complex marketing and community engagement programmes for major infrastructure and regeneration developments in the Midlands and across the UK.