London, Kia Oval 31 January 2023, 8:00am - 4:00pm
This two-part plenary session will look at the movement for local authorities towards developing a new vision for place shaping and how that has supported collaboration. Louisa will draw on Staffordshire’s journey so far in developing a place-marketing led approach, based on bold and compelling narratives that local businesses and stakeholders can get behind: a hearts and minds campaign that puts people at the heart of places.
In the second part, Anthony will look at how We Are Staffordshire’s approach has enabled collaborative working across public sector partners and strengthened public/private sector working, drawing on two examples: the Place to Prosper inward investment campaign, and more recently, a ‘liveability’ campaign for Staffordshire, delivering a win-win for all parties.
CIPFA’s recent publication ‘Integrating care: policy, principles and practice for places explores the changes as a result of the Health and Care Act 2022 Act and considers the wider health and care landscape in the current climate. It addresses the remaining challenges at place level in relation to outcomes, accountability and finance. This session will provide an overview of some of the key messages from this work, including:
*programme subject to change without notice
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