Greta has been the CEO of the Florence Nightingale Foundation since September 2019 and before that the Chief Operating Officer since 2017. She is a proud Registered Nurse and a Florence Nightingale Foundation Alumna (2012 Leadership Scholar).

Greta qualified as a nurse in 1983 and a midwife in 1987. She completed an MSc in Health Psychology in 1996 and a PhD in Nursing in 2010. Greta was one of the first genetic counsellors for the Wessex Clinical Genetics Service from 1987-2007 and was part of the team who established the Association of Genetic Nurses and Counsellors (AGNC). She held a joint Clinical Academic post with the University of Southampton from 2000-2005.

From 2008-2012, she established, and then led, the National Institute of Health Research (NIHR) Hampshire and the Isle of Wight Comprehensive Local Research Network (now NIHR Wessex CRN). Greta held a joint post (2012-2017) with Portsmouth Hospitals NHS Trust (PHT) and the University of Southampton as Director of Clinical Academic Practice for the university and NIHR Collaboration for Leadership in Applied Health Research and Care (CLAHRC) Wessex. She led the university’s clinical academic training programme for nurses, midwives and allied health professionals and was promoted to Professor for this work.

In 2021, Greta was awarded a CBE in the New Year Honours List 2021 for services to Nursing and Midwifery.