Connect with consumers, reward them for their spend and invite them back.

For High Streets to evolve businesses need to be able to communicate with their customers. Maybe* provides Local Authorities and BIDs with easy to deploy tools that help local businesses connect with their customers both online and offline

• Local Guides that provide virtual marketplaces, update in real-time and are maintenance-free. Each marketplace contains links to each local businesses' website, social media channels, physical location and opening times
• Local Loyalty programs that reward customers for their spending in local businesses and across the region as a whole. This virtual loyalty program can be deployed by any High Street and it seamlessly connects consumers online activity and offline spend
• Dynamic dashboards that enable Local Authorities and BIDs to see how their place is performing digitally, manage their local guides and administer their loyalty programs. From within the dashboard, clients can download customer data and upload campaign assets.

Maybe* empowers local High Street businesses with the tools and training they need to connect with consumers, reward them for their spend and be able to invite them back.

• Learn how Scotland’s Towns Partnership has supported businesses throughout the pandemic and will continue this support as schemes begin to phase out
• The importance of a multi-agency approach in supporting and reviving the high street
• Understanding the ‘Town Centre Action Plan’ and the ‘A New Future for Scotland’s Town Centres’ reports
• The value and benefits in bringing the community together with the town centre at the heart

• Explore new progressive town centre planning strategies to meet with the demands of the 21^st Century
• Consider the change in UK planning law meaning you will no longer need planning permission to repurpose or rebuild vacant and redundant commercial buildings and speed up the approval process
• As shopping and leisure habits change looking at the shift in the purpose of our town centres to more residential and recreational spaces
• Explore the benefits and downfalls of a residential central function for town and city centres

SaveTheHighStreet.org is delivering a range of initiatives to transform and strengthen high streets in the UK, including:

• The High Street Advisory Board - A grass-roots research group studying 'what it takes to succeed on the high street'. 1,500+ high street businesses and 50+ industry experts contributed to research last year
• The Local Footfall Accelerator - Support programmes launching in partnership with local authorities, BID's and landlords in November 2021 to stimulate footfall for targeted high streets
• Jo - A proprietary technology platform designed to radically improve the impact and economics of personalised support for local independents, high street startups and community champions
• The Vacancy Partnership - A consortium of specialist partners with innovative solutions to reimagine, repopulate and revitalise vacant units, large and small, in town and shopping centres

85% of shopping is done by women, but they are virtually non-existent in our strategies to revive the High Street. 

Research for a Masters Degree at the University College of London has brought to light evidence of factors affecting the High Street that has not been highlighted previously.  The theme of women and their central role in the recovery of physical retail will be explored. 

• The creation of the Nudge Community Builders in 2017 and their mission to build a strong local community and economy
• In the last three years they have unlocked 25% of the land that had derelict and empty buildings on it
• The rejuvenation of Union Street and the benefits this has brought to the local community and economy
• Other ‘Nudges’ including the creation of Manor Street Market and the Millennium building
• The support that Nudge brought to the community during the Covid-19 pandemic