Rebecca Worsley is the founder of Rainy City Agency, an award-winning ecommerce growth agency that helps ecommerce brands reach new heights through a full-funnel approach. Having achieved Shopify Premier Partner status, Rebecca leads a team that delivers quality UX design, development, CRO, and paid media across Meta, Google, and TikTok.

As a trusted creator of high-performing Shopify and Shopify Plus stores, Rebecca has established herself as a leading voice in the Shopify ecosystem, helping some of the fastest growing brands in fashion, beauty, home and lifestyle, and food and beverage.

Beyond Rainy City, Rebecca also runs DTC Live, the UK’s leading ecommerce and DTC community. Through worldwide conferences and bespoke events, she brings together DTC experts and brand owners to share insights and forge genuine connections that help brands grow.