Saj Zafar made British history as the youngest Asian Muslim woman appointed Prison Governor. She later served as Government Strategic Lead during the Grenfell and Windrush national crises — leading in some of the highest-pressure environments in British public life. Two decades on she has taken that same understanding of performance under pressure into boardrooms, government departments and public sector organisations across the UK. She now works exclusively on the most expensive talent problem organisations are not solving.

Coaching changes behaviour. She changes the operating system underneath it.