Amna Mujahid is a Senior Analyst in GlobalData’s Strategic Intelligence team. Her work primarily focuses on trends within the creator economy, the influencer marketplace, and social media as a whole. She also covers the impact of Gen Z on technology and broader demographic shifts. Before joining GlobalData, Amna worked as part of Public Health England, supporting in the management of COVID-19 outbreaks across complex settings from schools to care homes to workplaces. Amna has an undergraduate degree in English language and literature from the University of Oxford.