David Horrocks, Director at PEAK4, is a published scientist specialising in the psychology of elite performance and serial winning. He is a former member of Manchester United Football Club’s world-class support team, where he served as Head of Research and Development. 

David specialises in developing best-practice approaches, world-class operations and high-performing cultures. His work spans technology, coaching processes, performance analytics, sports science, psychology and the effective use of data to drive performance and sustained success. 

Throughout his career, David has worked with a wide range of successful, world-class organisations, including British Cycling, Borussia Dortmund, the DFB, Milwaukee Bucks, Cricket Australia, the London School of Contemporary Dance, Red Bull, AMG Mercedes, UK military leaders, the FA Premier League, the League Managers Association and Inter Miami. 

Alongside his work in elite sport, David consults with businesses internationally, helping organisations enhance performance, develop high-performing cultures and improve operational effectiveness. His corporate clients have included Cadent Gas, Amazon, Nokia and TSS Infrastructure Services. 

David’s academic research has been published in peer-reviewed journals, including the International Journal of Sports Science and Coaching, The Psychologist and the British Psychological Society Journal. His work explores elite football coaching, serial winning teams and individuals, health and wellbeing in elite environments, and the cognitive processes underpinning elite athletic performance.