With a background in product design engineering, developing consumer electronics, sports equipment, medical devices, smart wearables & IOT projects, Guus is a user-centred designer with over 15 years’ experience in the overlapping fields of product, wearables, and service design, Guus knows just about everything and everyone working in smart textiles and wearables.

As Creative Director, Guus is responsible for the design strategy and creative vision and quality output of the projects at Elitac Wearables.
As Head of Innovation, he makes sure we are working on the fore-front of wearable technology, by focussing on research, new business development, and defining new projects with clients.