Matt Horne is the Head of Digital Media at Newcastle University, responsible for the paid media and creative assets teams. With these teams, he manages a wide range of paid and creative activities both in the UK and internationally for the University covering student recruitment, research promotion and business development. Matt has worked in digital marketing for over 10 years and also works in a freelance capacity providing paid media consultancy and campaign management to clients in a range of industries from health and beauty to hospitality and finance.