As a result of the COVID-19 pandemic, higher education has suffered huge losses in income.  According to a recent report by the Institute of Fiscal Studies, long-run losses could be between £3 billion and £19 billion which could be up to nearly half of the sector’s overall income in one year.  The biggest losses are dure to falls in international student enrolment which are estimated to represent a loss in income of £3.8 billion.  

University marketing teams have had to adapt their delivery channels and find innovative ways to reach prospective students.  They also need to build back trust with students and give clarity to how courses will be delivered in the next academic year.  

This one-day event is a dedicated forum for higher education marketing and communication’s professionals to come together, hear from experts and peers and share best practice for operating in changing times.  

It will give attendees an update on the current trends in higher education and provide inspirational case study examples of how institutions have innovated to achieve success.  Digital platforms including social media will be explored, together with building campaigns through effective story telling and developing a brand narrative.