Dr Ayantunji Gbadamosi {(BSc (Hons), MSc, PhD, FHEA, FCIM, FCMI}has about 23 years of lecturing experience in various Higher Education institutions both in the UK and overseas, in addition to his 3 years experience in the industry prior to joining academia. He currently lectures at Royal Docks School of Business and Law, University of East London, UK. He has once served as the Research Coordinator and The Chair of the Research and Knowledge Exchange Committee in the school. He received his PhD from the University of Salford, UK and has taught marketing courses at various institutions including the University of Lagos (Nigeria), University of Salford (UK), Manchester Metropolitan University (UK), Liverpool Hope University (UK), and various professional bodies. Dr ‘Tunji Gbadamosi has over 100 publications - journal articles, chapters in edited books, edited books, monographs, conference papers, and case studies. He has authored/edited nine books including Contemporary Issues in Marketing (SAGE, 2019), Young Consumer Behaviour (Routledge, 2018), The Handbook of Research on Consumerism and Buying Behaviour in Developing Nations (IGI Global, 2016), Principles of Marketing – A Value-Based Approach (Palgrave, 2013), Entrepreneurship Marketing: Principles and Practice of SME Marketing 2nd edition (Routledge 2020), and Religion and Consumer Behaviour in Developing Nations (Edward Elgar, 2021). Dr Gbadamosi is an editorial board member of several journals. He has supervised numerous students including 12 PhD students to successful timely completion of their research and served as an examiner for  28 doctorate degree examinations. He has been appointed as the Programme Chair of the Academy of African Business Development (AABD) conferences since May 2016 and now currently serves as the programme co-chair for the Academy. His past and current external examiner roles include those at Lancaster University, Northampton University, University of Westminster, University of Chester, and the University of Suffolk. His research interest lies in Consumer Behaviour, SME Marketing, Marketing to Children, and Marketing Communications. His paper won the EMERLAD Best paper award at the International Academy of African Business Development (IAABD) conference, 2014.