Being a strategic leader and decision-maker in a VUCAH (Volatile, Uncertain, Complex, Ambiguous, and Hyper-Connected) World.
Identify the key challenges and opportunities of leadership today.
Examine current and emerging Leadership theories, including Authentic and Distributed Leadership.
Developing Emotional, Social, and Cultural intelligence as a leader.
Building and leading high performing, inclusive, and psychologically safe, teams.
Managing stress and building personal resilience in yourself and your colleagues
Creating a learning culture, raising the bar, and leading others through coaching and mentoring.
Engaging in reflective practice, and the benefits of structured reflection.
Session Two: Delivering Excellence in Operations, Processes & Projects
The science of management, and it’s role in today’s organisation.
Understanding the concept of operational excellence and its benefits.
Different project management approaches and identifying how they support organisational goals.
Linking operational excellence to strategic objectives and customer value.
Leading the development of a continuous improvement strategy.
Techniques for mapping and analysing organisational processes.
Creativity, and developing innovative solutions.
Strategic process improvement and system-thinking principles.
Designing and implementing solutions, whilst manging the risks of innovation.
Agility, and being responsive to change.
Session Three: Organisational Culture, Strategy and Management
Understanding the overall role of strategic management and leadership
Defining strategy, and how it relates to operational work,
Culture and strategy; how organisational culture impacts the effectiveness of strategy.
Environmental, Social and Governance (ESG) responsibility – ethical decision making, sustainability and social impact
Creative and analytical strategy; creating a Vision and identifying critical organisational challenges.
The external environment and aligning organisational goals with market trends, social change, and customers.
How to get the best from using strategic planning frameworks and tools.
Communicating strategy and engaging key stakeholders.
Identifying the change management implications of a strategy and developing a plan for change.
Develop a strategic solution to overcome a complex and real organisational challenge; every participant will leave with a strategic plan to apply in their organisation.
Session Four: Financial Management, Budgeting and Analytics
Financial accounting
Management and cost accounting
Investment decisions
Value-based management
Financial decision-making in uncertain times
Data-driven decision-making and analytics for business insights
Session Five: Strategic Marketing Dynamics
Exploring and developing the marketing plan and strategy
Examining value and market share – data and research-based approach
Critiquing the market research process
Customer relationship management and brand loyalty
Developing a brand personality and the universal truth
The analysis of consumer and industrial buyer behaviour and the purchasing decision-making process
Public affairs and stakeholder communications
Evaluating current social media and digital marketing trends and best practice
Working within data protection legislation and the General Data Protection Regulation (GDPR)
Understanding ESG when making strategic marketing decisions
The examination of global marketing principles
Developing strategies for international marketing
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