• The management vs leadership debate and why both disciplines matter
• Critical analysis of leadership styles and behavioural approaches
• Leadership skills frameworks and the shift from leading a function to leading across an organisation
• AI as a leadership tool: practical applications for senior leaders

• Building and leading high-performing teams, drawing on research into team effectiveness
• Psychological safety across four levels: inclusion, learning, contribution and challenge
• Diagnosing team dynamics and creating the conditions for honest, productive collaboration
• Developing a coaching approach as a leadership discipline

• Operational excellence underpinned by Lean thinking and continuous improvement
• Root cause analysis tools: moving from symptoms to systemic solutions
• Reflective practice and structured reflection for better executive judgement

• Defining strategy and how it differs from operational planning
• Strategy models for navigating uncertainty: future horizons, value innovation and curve jumping
• AI as a strategic driver: using AI tools for horizon scanning and strategic analysis

• Leveraging internal and external data sources to inform strategic decisions
• Stakeholder analysis and managing competing interests
• Competitive advantage frameworks and product-market strategy

• How organisational culture impacts the effectiveness of strategy
• Diagnostic tools for assessing cultural readiness and organisational fit
• Communicating strategy to create alignment and momentum
• Leading change in challenging environments, including why resistance is often rational

• How brands fit into marketing and how to manage them
• Evidence-based marketing: how brands actually grow, drawing on the largest empirical research programme in the field
• Behavioural economics and how customers really make decisions

• Developing marketing strategy linked to revenue and growth
• Marketing as commercial infrastructure: channels, measurement and attribution
• Brand as a commercial asset, including retention vs acquisition economics

• The principles of segmentation
• Cluster mapping and cluster analysis
• How segmentation relates to brand and the overall marketing strategy
• How segmentation management connects to the customer journey, and marketing channels
• Segment conflict – management and development of growth segments

• The strategic role of brands in creating organisational value and competitive advantage
• Building and measuring brand equity, reputation, and customer loyalty
• Brand positioning, differentiation, and value proposition development
• Delivering a consistent brand experience through customer experience and organisational culture
• Managing brand reputation, stakeholder trust, and brand risk in a digital world

Throughout the day; AI fundamentals, specifically for marketing, will also be included.

• The architecture of financial statements: income statement, balance sheet and cash flow
• Financial analysis, including ratios, trends and identifying red flags
• Building confidence to engage in and lead finance conversations

• Management accounting as a leadership tool
• Budgeting, financial forecasting and managing overall financial position
• Value-based management and organisational decision-making

• Evaluating business development opportunities and project finance fundamentals
• Managing financial turnaround: cash flow, cost control and performance under pressure

• Using business analytics, data-driven approaches and AI to support better decisions
• Practical application of financial analysis to strategic and operational contexts

• Synthesising strategic thinking using Strategy on a Page
• Understanding how the whole organisation creates and captures value through the Business Model Canvas
• Translating strategy into performance management using the Balanced Scorecard
• Building an operating cadence that connects strategy to daily execution

• Stress-testing your strategic thinking against a live business challenge
• Using AI modelling in real time to play out strategic, financial, marketing and operational decisions
• Reviewing the outcomes as an executive team: what worked, and what you would change

• Developing a personal 30-60-90 day Step-Up Plan for applying the learning in role
• Programme synthesis, peer commitments and reflective close