Geoff Halliday started his career as an apprentice working for Square D (later part of Schneider Electric) before moving into the critical power sector where he has now worked for over 40 years, splitting that time equally between both UPS and diesel & gas generation, and more recently renewable technologies. During this period Geoff has held several roles ranging from Customer Service Engineer, Project Manager, Technical Director, Sales Director through to Managing Director. The Critical Power market exposes the individual to a wide and diverse range of market sectors ranging Health Care, Life Science, Water Treatment, Banking and Finance, Military, Manufacturing, Process Control through to Data Centres of all sizes. Drawing on his management skills, product knowledge and vast application experience amassed throughout his career, Geoff now enjoys sharing his knowledge with others.