Alessandro Bertelli is a Manager at Reply Concept Quality UK, leading the R&D business unit. With extensive experience across retail, insurance, and automotive sectors, he specialises in test automation, defining test strategies, and managing complex QA initiatives. Over the years, Alessandro has led multiple QA and technical teams, driving innovation and efficiency through the adoption of AI tools and modern development practices. Passionate about integrating AI into the software development lifecycle, he focuses on how intelligent automation can elevate quality, speed, and collaboration across teams.