Sam Fromson is Co-Founder and COO of YuLife, the AI-driven insurance and wellbeing company redefining how organisations support health, resilience, and performance at work. He works at the intersection of AI, behavioural science, and insurance, helping employers and insurers move from reactive models of risk to prevention-led systems that support healthier everyday behaviours. Sam regularly advises business leaders on how emerging technologies are reshaping white-collar work, workforce health, and the future of insurance in an AI-driven economy.