Rachel Shibel is Sales Manager for New Business at SFG20, the industry standard for building maintenance. Rachel helps facilities managers, FM contractors, and building owners simplify maintenance planning, ensure compliance, and save valuable time through SFG20's comprehensive standards and the innovative SFG20 Mobiliser AI tool.

With deep expertise in the facilities management sector, Rachel understands the complexities of maintaining safe, compliant buildings. She works with organisations across healthcare, education, commercial real estate, and local government to transform their approach to planned preventative maintenance, leveraging SFG20's 35 years of industry expertise and BESA-backed standards.

Prior to joining SFG20, Rachel built a strong track record in B2B sales and is an award-winning professional in the SaaS space. Her genuine care for client success, growth mindset, and determination to solve complex maintenance challenges have earned her SFG20's Agility Award in March 2025.

Based in Newcastle, Rachel is passionate about helping the FM industry work smarter, not harder.