Dr Nisreen Ameen is an internationally recognised expert in digital marketing, artificial intelligence (AI), and leadership decision-making, and currently serves as Director of the Digital Organisation and Society (DOS) Research Centre at Royal Holloway, University of London.

Her work focuses on how senior leaders and organisations can adopt AI in ways that deliver strategic value while managing risk, responsibility, and organisational change. She has led high-impact research and policy initiatives that translate complex AI developments into practical leadership frameworks, supporting executives in making informed judgements about AI investment, governance, and workforce implications. Her work includes a collaboration through a fellowship with The British Academy and Skills England on national AI skills, as well as advisory contributions as a member of the Digital Inclusion Action Plan Committee (DIAC) with DSIT, and her role as Ambassador for Research at the Institute of Directors, where she engages with senior business leaders on AI, leadership, and skills.

Dr Ameen works closely with senior management teams across sectors, helping align AI insights with operational realities, organisational culture, and long-term business objectives. Her expertise spans AI-enabled leadership, responsible AI governance, and the future of work, with a particular emphasis on navigating uncertainty and trade-offs at executive level.

Recognised as one of the UK’s Top 100 Marketing Influencers, she regularly advises business leaders and policymakers on AI adoption and skills strategy, and is a frequent keynote speaker at senior leadership forums and industry events. Her work is widely recognised for bridging rigorous research with real-world executive decision-making.